Noël Essers, Gert Bervoets & Johan Cooninx defy the desert in the Morocco Desert Challenge

Noël Essers, Gert Bervoets & Johan Cooninx defy the desert in the Morocco Desert Challenge

The love for trucks is not tucked away in a drawer before leaving the grounds of H.Essers. This is most certainly the case for our CEO Gert Bervoets, colleague Johan Cooninx and our ‘founding father’ Noël Essers. On 14 April, our adventurers are climbing aboard their MAN TGS to take on other die-hards in the tenth edition of this modern rally classic which has grown to become the second largest desert race in the world. In an exhilarating race, starting from the unspoilt Plage Blanche on the Atlantic coast, they will be crossing the most inhospitable and desolate areas of Morocco to Oujda on the Mediterranean. Gert Bervoets: “We have taken on many business challenges together. So there certainly is no lack of trust in that area. But now, we are taking on a challenge of an entirely different kind, where Noël, as an experienced desert driver, must trust me as an inexperienced navigator. Things will get pretty heated in the cabin from time to time, but I am also convinced that we will bring this adventure to a good end.”

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